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Ken Cook's avatar

Thanks Tom. It really is all about caring and connections. The business case has to underlie a business decision, but emotion drives the decision. Best business case in the world is weak if there is no trust between the parties. Stay tuned. More to come.

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Ken Cook's avatar

Thanks Mitch. I need you to coach me in brevity. You said in one sentence exactly what it's all about.

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Tommy Russo's avatar

It really, at least in some ways, is very simple. If you don't demonstrate, on a consistent basis, that you care about them, what would motivate them to continue doing business with you. Great post, Ken, as always.

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Sandi Eghtesadi's avatar

I love this. Mitch said it perfectly. Business is all about relationships!

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Mitch Pisik's avatar

Terrific points.

They don't care what you know until they know that you care.

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